Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • eBay: The five slides you need
    Kantar Consulting's overview of eBay includes a SWOT analysis, shopper profile, growth forecast, and an analysis of major strategic initiatives.
  • Beyond the spearfish: How Amazon is leveraging its platforms to expand trip types
    Map Amazon’s platforms and the trip missions they serve. Explore the evolution of Amazon’s channels ...
  • The evolution of impulse
    Find out how online shopping specifically impacts the impulse trip. Learn about creative approaches to drive that trip, both online and offline. ...
  • Home Depot: Surfing the screen
    As Home Depot continues to build itself as a seamless, interconnected retail operation, recent investments in omnichannel fulfillment, service ...
  • 2018 Amazon Prime Shopper Update
    As Amazon invests in the value, convenience, and experience that Prime membership provides, the program’s reach continues to grow, with significant ...
  • Amazon: The five slides you need
    Check out Kantar Consulting’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Summary Slides

Amazon North America: The big beats from Q3 2018

15 Nov 2018

By: Meaghan Werle, Rachel Dalton.  11 Slides

In addition to examining Amazon’s latest financial results, this slide summary report highlights key North America initiatives in Q3 and important themes moving forward in 2018.

 
Followers: 139

eBay, one of the first major online marketplaces, continues to see growth as it has worked to reposition itself, grow its portfolio, enhance its technology, and improve its structured data. Despite its growth, it has not grown as fast as some of its biggest competitors and regularly sees new ...

 
Five Slides

eBay: The five slides you need

29 Oct 2018

By: Christina Anderson.  8 Slides

Kantar Consulting's overview of eBay includes a SWOT analysis, shopper profile, growth forecast, and an analysis of major strategic initiatives.

 
Summary Slides

Mapping Amazon’s flight path

24 Oct 2018

By: Alice Fournier.  30 Slides

Review Amazon’s 2018 positioning and business pillars. Assess the retailer’s financial performance and examine key areas of growth moving forward. Look to 2019 and beyond for major themes and implications for you and the retail community.

 
Summary Slides

In Prime position: Aligning with the membership program’s evolution

24 Oct 2018

By: Meaghan Werle.  39 Slides

Understand Prime shopper behavior and member engagement with the Prime ecosystem. Map the evolution of the Prime program, highlighting recent initiatives and new ways to reach Prime members. Provide key tactics to support Prime’s proposition and broaden its appeal with underpenetrated demographics.

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The Shoppers' Evolving Path to Purchase

 
Summary Slides

The state of apparel retailing: A deep dive into the macro, competitive, and shopper trends affecting apparel retailing

8 Nov 2018

By: Tiffany Hogan.  28 Slides

Analyzing the contrary nature of the changes in the apparel retailing landscape can help us understand where it is now, and where it is likely to go.

 
Summary Slides

Ingenious Innovations and Initiatives – July 2018

13 Aug 2018

By: Kantar Consulting Research Team.  12 Slides

Reports of the death of the high street are greatly exaggerated, it’s undergoing a period of transformation and we look back at some of the best new stores from around the world.

 
Followers: 156

With digital increasingly enabling and influencing retail, retailers and suppliers need a truly holistic view of individual shoppers. Shopper insights are just the start, though. To truly empower decision-making, we need to turn data into tangible actions. That is where our new Digital CommerceScope ...

 
Summary Slides

Ingenious innovations and initiatives - May 2018

24 May 2018

By: Kantar Consulting Research Team.  11 Slides

Augmented Reality, once merely a marketing gimmick, is fast becoming a valuable strategic tool in the retail world. Here we explore the latest and greatest AR innovations, why they are important, what you can learn from them.

 
Followers: 67

Social commerce is on the rise. As shoppers dedicate more time to mobile devices, social platforms are looking to better monetize their interactions with actively engaged (and massive) global user bases. In turn, social media is moving further down the purchase funnel, from brand-building and ...

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Developing Multichannel Strategies

 
ARTICLE

eCommerce and Digital Glossary, November 2018

16 Nov 2018

  By: Christina Anderson

Our updated guide to key digital and eCommerce terms and acronyms.

 
Followers: 44

In the first holiday season since the liquidation of iconic category specialist Toys R Us, many uncertainties lingered leading up to this crucial selling season. With shoppers looking for a new toy destination, suppliers seeking new outlets to make up for lost Toys R Us share, and retailers ...

 
Summary Slides

Drug spotlight: How brands can drive engagement through digital services

14 Nov 2018

By: Ben Antenore.  12 Slides

Through online, brands play a major role in enabling self-care.

 
Webinar

Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints

14 Nov 2018, 11:00 AM EST

The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ...

 
Summary Slides

Drug spotlight: A channel look at healthcare services

6 Nov 2018

By: Ben Antenore.  14 Slides

As shoppers spend more on services, drug retailers are increasingly investing in healthcare-related services to retain their most valuable and loyal shoppers.

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Staying Ahead of Emerging Trends

 
Executive Summary

Alibaba Group executive summary

2 Nov 2018

By: Malcolm Pinkerton.  23 Slides

Kantar Consulting’s profile of the Alibaba Group looks at the retailer's key strategies, growth forecasts, merchandising approach, and markets of operation.

 
Summary Slides

Winning the shelf with digitally engaging content

24 Oct 2018

By: Kevin McCoy.  18 Slides

Understand the key principles of online content to drive visibility and conversion. Explore best-in-class executions and understand the omnichannel impact. Learn how to analyze and elevate product content to stand out on the digital shelf.

 
Summary Slides

Strategic assortment for the digital shelf

24 Oct 2018

By: Prem Shunmugavelu.  18 Slides

Review the importance of assortment as part of your overall eCommerce strategy. Consider new ways to develop assortment as part of your overall eCommerce portfolio and consider the differences versus brick-and- mortar.

 
Summary Slides

Packaging Matters: Stepping outside the eCommerce box

24 Oct 2018

By: Kantar Consulting Analyst.  1 Slides

Understand the role of packaging through an increasingly complex supply chain. Discover how digitization of packaging can support eCommerce initiatives. Learn about consumer expectations of the unboxing experience.

 
Summary Slides

Beauty Innovators 2018: Key learnings from the brands driving industry-wide change

24 Oct 2018

By: Hanna Ryngmark, Tiffany Hogan.  24 Slides

Beauty’s newest set of innovators are pushing the envelope in new ways of selling, marketing, and developing products with the shopper in focus. Brands and retailers alike can learn from how these brands speak authentically and communicate values clearly to a targeted shopper base.

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