Learn how to grow your business and win with key customers in the Turkish market. Understand how formats are shifting across discount, convenience, supermarkets and online; explore how to optimize pricing and promotional strategies for consolidating customers, and discuss how to best manage opportunity in a time of uncertainty.
Key Topics Covered:
- Action plans to win with key accounts: Financial levers, negotiation strategies and more
- Insight into the changing Turkish shopper and recommendations for shopper activation
- Reflections on Amazon's first anniversary and its impact on your key accounts
Turkish Key Accounts Workshop (AM)