In a world of shifting motivations, attitudes and values, understanding the shopper from a holistic lens is more important than ever. To better serve your shopper insights needs we are revitalizing the ShopperScape survey methodology. In addition to other enhancements, this new approach will capture a more comprehensive view of ALL shoppers — no matter their role in household shopping or channel of choice.
Before we roll out the new data later this summer, we invite you to attend an informational webinar to walk through the updated methodology, offer real-world use cases, and address any questions that may arise.
July 23, 2019 | 11:00 AM ET