Shinsegae’s Emart unit has opened a new concept in Dogok, Seoul that reimagines its Star Super banner as a premium supermarket and food hall called SSG Food Market. The 4000m2 upscale venue invites locals to do a daily or weekly shop, or dine with friends at one of the many in-store restaurants and cafés.

SSG Food Market is intended to serve as a community hub and also attract younger, more experience-oriented shoppers. To that end, it includes a broad vegetarian offer, an artisan bakery, traditional street food, sushi restaurant and specialist cheesemaker section.

Source: Inside Retail Asia